While all real estate companies typically aim to get homes listed on the MLS (Multiple Listing Service), there’s more to marketing a home in upscale areas like Dove Canyon or Coto de Caza. Highly effective Coto de Caza real estate companies use a wide range of strategies. Here are just a few.
MLS is Only the Start
The MLS provides a critical tool for exposure, but for Coto de Caza real estate companies like Inspired Realty, it is just the baseline to begin marketing. Successful companies know how to maximize listing visibility with professional photography, virtual tours, drone footage, and social media campaigns.
Cota de Caza real estate marketers use:
- Paid online advertising (e.g., Facebook, Instagram, Google) to reach targeted buyers.
- Email campaigns to their network of high-net-worth clients and investors.
- Luxury real estate platforms like Zillow Premier or other online real estate higher-tier services.
Using platforms like Google Ads or Facebook Ads to create targeted campaigns that link directly to a property’s virtual tour allows real estate companies to reach potential buyers based on their search history, demographics, and location.
Targeting What Buyers Want
Buyers in exclusive Orange County communities like Dove Canyon or Coto de Caza want amenities, such as access to golf courses, country clubs, or highly-rated schools. Effective Coto de Caza real estate companies tailor their marketing to highlight these highly desirable amenities.
Successful agents understand they are marketing more than a home, they are marketing a lifestyle. Some Coto de Caza real estate companies collaborate with real estate bloggers or local media outlets to feature their listings in editorial pieces or home tours. This approach better reaches a lifestyle-oriented audience and focuses on the property and the experience of living in Coto de Caza.
Appealing to International Buyers
Coto de Caza offers a more affordable entry point than other upscale communities and this is very attractive to foreign buyers seeking a higher standard of living. Savvy marketers focus on the value of these quality homes and amenities.
In addition, Coto de Caza agents who appeal to international buyers understand the importance of the virtual tour. International buyers who cannot physically visit the property create appealing visual tours for investors or buyers from other countries.
By leveraging virtual tours across multiple platforms, agents significantly expand the reach of their listings and provide an engaging, convenient way for international buyers to experience a property. Going live on social media offers international buyers the opportunity to ask questions in real time.
Understanding Luxury and Lifestyle Marketing
Homes in affluent communities like Coto de Caza require a high level of marketing finesse. This includes:
- Professional staging to show the property at its best.
- Hosting high-end open houses and private showing events to attract a specific clientele.
- Creating lifestyle-focused marketing materials, like videos or brochures that highlight the benefits of living in the community and the Coto de Caza living experience.
Real estate companies prominently feature virtual tours on brokerage websites. This keeps potential buyers on the website while enjoying a high-quality immersive experience. It is an approach that increases the likelihood of the buyer staying engaged with the listing.
Skilled agents in Coto de Caza know how to price homes to sell for top dollar without letting the linger languish for sale too long. They may list just below a major price point to attract more attention or use coming soon tactics to build anticipation. In Coto de Caza, where homes are highly sought-after, coming soon marketing creates demand and positions a home to sell for top dollar quickly.
